A general and widely accepted definition of Hotel Revenue Management goes as follows: Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency (Landman, 2011).
In order to optimize and maximize its revenues; a full understanding of market conditions (i.e. competition, feeder markets, local businesses, attractions, local market trends, etc.) is required and most importantly, to ensure that the entire team (both front and back of the house) are on-board understands and demonstrates proper selling techniques in handling reservations, walk-ins and other inquiries.